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News Archive: 2010

2010 Stamp Program Unveiled
And Gene Autry is One of Them!

Posted January 6, 2010

Gene Autry Entertainment is excited about the new Gene Autry postage stamp! The stamp will be available at US Post Offices on Saturday, April 17th.

Below is an excerpt from the official United States Postal Service's December 30, 2009 press release announcing the new stamps for 2010, including the "Cowboys of the Silver Screen" which features William S. Hart, Tom Mix, Gene Autry, and Roy Rogers.

Washington, December 30, 2009 – Nobel Peace Prize honoree Mother Teresa, legendary actress Katharine Hepburn, Negro Leagues Baseball and Cowboys of the Silver Screen are among the subjects headlining the 2010 stamp program, the U.S. Postal Service announced today.

In addition, consumers get much-needed assistance in sending greeting cards: the first stamp designed especially for oversized or odd-sized cards. On May 17, the Postal Service will issue the Monarch stamp for use on cards that require additional postage. An illustration of a generic butterfly will be depicted on cards or envelopes to remind customers to buy the new Monarch butterfly stamp.

With the issuance of the "Cowboys of the Silver Screen" stamps, the U.S. Postal Service honors four extraordinary performers who helped make the American Western a popular form of entertainment. Film stars from the silent era through the singing era are featured on the stamps: William S. Hart, Tom Mix, Gene Autry, and Roy Rogers. The stamps go on sale April 17.

William S. Hart

William S. Hart (1864-1946) brought a powerful presence and serious approach to early Westerns. Tall and trim, with acting skills honed by years of experience on the New York stage and in productions across the country, Hart became one of the most popular leading men of the silent film era. In his movies, the actor insisted on authentic depictions of the Old West and its people, from their clothes to their lifestyles and complex personalities. He frequently played the stalwart, tough-as-nails cowboy, and his favorite horse was a brown and white pinto named Fritz.

The stamp art is by freelance illustrator Robert Rodriguez, whose work has been featured on more than a dozen previous stamps. Rodriguez based his portrait of William S. Hart on a likeness of the actor that appeared on a poster for the epic film Tumbleweeds (1925).

Tom Mix

Tom Mix (1880-1940) was one of the most celebrated Western film stars of the 1920s. He wowed movie crowds and live audiences alike with his daredevil riding, expert rope handling, unerring marksmanship, and rugged good looks. He also served as a role model for a generation of schoolchildren, maintaining a wholesome screen persona that involved "no cussin' and no drinkin'" by his characters. A legend in his own time, Mix wore oversize Stetsons, fancy suits, and handmade Texas boots with engraved silver spurs. He rode "Tony, the wonder horse," who also became an audience favorite.

The stamp art is by freelance illustrator Robert Rodriguez, whose work has been featured on more than a dozen previous stamps. Rodriguez based his portrait of Tom Mix on a likeness of the actor that appeared on the Cupid's Round Up (1918) movie poster.

Gene Autry

For more than two decades, Gene Autry (1907-1998) entertained movie audiences and won the hearts of millions of fans with his distinctive singing style and easygoing personality. His sorrel-colored horse, Champion, often played a major role in his films, as did frequent sidekicks Smiley Burnette and Pat Buttram. Aside from being one of the most admired cowboys to ever appear on the silver screen, Autry left behind a legacy that includes many hit records, a long-running radio show, and a successful television series.

The stamp art is by freelance illustrator Robert Rodriguez, whose work has been featured on more than a dozen previous stamps. Rodriguez based his portrait of Gene Autry on a likeness of the actor that appeared on a poster for the film Gold Mine in the Sky (1938).

Roy Rogers

Roy Rogers (1911-1998) was a silver screen cowboy who sang his way to stardom. He always played the Western hero, with a warm smile, good character, and strong values. Although he found great success in show business—beginning with his first starring role, in a 1938 film—his modest roots kept him a down-to-earth country boy that Americans couldn't help but admire. For decades, children across the country aspired to be like him and tried to live by the Roy Rogers code of conduct, which stated that boys and girls should "be neat and clean" and "always obey their parents."

The stamp art is by freelance illustrator Robert Rodriguez, whose work has been featured on more than a dozen previous stamps. Rodriguez based his portrait of Roy Rogers on a selection of vintage Rogers materials.

The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations.

For more information and low-resolution images on the stamps in the 2010 series, visit USPS Newsroom at usps.com/news.


Read the entire USPS press release with details on all the postage stamps for 2010 here.


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