Gene always preferred his sponsor's product, Wrigley's Doublemint Gum, to smoking.

Book Information

Back in the Saddle Again

Released:
1978

Gene Autry with Mickey Herskowitz
Doubleday & Company, Inc.
252 Pages
Black and white photographs

Spanning careers as a ranch hand in Oklahoma, Tin Pan Alley singer, Hollywood star, and corporate businessman, the life of Gene Autry is the embodiment of the great American dream. Through a combination of luck, timing, talent, and business savvy, Autry raised himself from dirt-poor beginnings to become a legend in the entertainment industry. Here, the original "Singing Cowboy" offers a memoir of his music, his acting, his cowboy image, and his life. Back in the Saddle Again is an American success story filled with colorful anecdotes and observations by a man who made his dreams come true. In addition, forty-seven rare photographs, many from Gene's own collection, illustrate this fascinating story.

About the co-author: Mickey Herskowitz, a syndicated sports columnist, collaborated with Howard Cosell and Dan Rather on their bestselling autobiographies and is the author of The Golden Age of Pro Football.

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